scorecardresearch85% aware of life insurance but only 28% had an active policy

85% aware of life insurance but only 28% had an active policy

Updated: 10 Jul 2023, 11:42 AM IST
TL;DR.

Awareness levels for life insurance stood at 85%. 70% respondents rated life insurance as “very important” to have. However, Only 53% of lapsers and 58% of non-users considered having life insurance as very important (vs. 82% of the users).

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First Published: 10 Jul 2023, 11:42 AM IST