scorecardresearchHow Indian watched the Fifa World Cup 2022

How Indian watched the Fifa World Cup 2022

Updated: 20 Dec 2022, 02:02 PM IST
TL;DR.
BARC data indicates that Sports 18 channel’s viewership share in the north-eastern region of India for the weeks of 25th Nov/2nd Dec exceeded 50%. Even in Kerala and West Bengal, other states where football is popular, the channel’s share reached 6%/5% from almost negligible before. Even globally, TV viewership of the event has shown a healthy trend, corroborating the thesis that TV continues to be a preferred platform to watch live sports.
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How Indian watched the Fifa World Cup 2022
First Published: 20 Dec 2022, 12:44 PM IST