Kantar’s BrandZ measurement methodology accounts for the intangible perceptions that consumers have for a brand over and above the tangible assets on the company’s balance sheet. Simply put, including brand equity in financial valuation shows the future contribution that investment in the brand is making.
India's top 10 most valuable brands 2022
Updated: 03 Oct 2022, 01:15 PM IST
TL;DR.The top 10 most valuable Indian brands together contribute just over half of the ranking’s total value.
Top 10 Most Valuable Indian Brands 2022
First Published: 03 Oct 2022, 01:15 PM IST