Influencer marketing global market size to reach USD 16.4bn in CY22E
Influencer marketing industry is set to grow to USD 16.4 billion
Updated: 10 Oct 2022, 06:43 PM IST
TL;DR.
Influencer marketing industry is set to grow to USD 16.4bn in CY22E. Influencer marketing-focussed platforms raised >USD 800mn in funding in CY21, an indication of the significant growth. More than 75% of brand marketers intended to dedicate a budget to influencer marketing in CY22.
First Published: 10 Oct 2022, 06:43 PM IST