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Reliance Consumer Products Limited's expansion strategy in FMCG 

RCPL is expanding its line of FMCG products and entering the home and personal care markets.

RCPL is launching Glimmer, Get Real and Puric soaps with fragrances, Dozo dishwashing bars and liquids.


RCPL is launching Campa Cola in collaboration with Sosyo Hajoori Beverages and is in advanced talks to partner with Kali Aerated Water Works for the manufacturing and distribution of Campa.


RCPL is also entering the dairy and frozen food markets, with plans to acquire companies in the dairy and value-added product category. 


RCPL is also launching ‘Independence’, a made-for-India consumer packaged goods brand in Gujarat, which will sell products ranging from staples to processed foods. 

RCPL is engaging in all agricultural and related activities, such as crop-raising and plantation, in order to have a full play in backend sourcing. 


The company is pricing their products competitively, 30-35% lower than the market leaders in the home and personal care segments. 


RCPL’s success will depend on factors such as quality, consistency, marketing and distribution.


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Reliance Consumer Products Limited's expansion strategy in FMCG: All you need to know

RCPL is expanding its FMCG portfolio and entering the home and personal care, dairy and frozen food markets, as well as launching its made-for-India consumer packaged goods brand 'Independence', by engaging in all agricultural and related activities such as crop-raising and plantation.

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Reliance Consumer Products Limited's expansion strategy in FMCG: All you need to know

RCPL is expanding its FMCG portfolio and entering the home and personal care, dairy and frozen food markets, as well as launching its made-for-India consumer packaged goods brand 'Independence', by engaging in all agricultural and related activities such as crop-raising and plantation.

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