Westlife Development Ltd (WLDL), through its 100% subsidiary, Hardcastle Restaurants Pvt Ltd (HRPL) owns and operates McDonald’s restaurants in West and South India.
McDonald’s operates in various formats that include standalone restaurants, delivery, drive-thru’s and On the Go. It also has four brand extensions – McCafe, McBreakfast, McDelivery, and Dessert Kiosks. As per the 2010 agreement, HRPL is the master franchisee of McDonald’s Corporation, USA.
Moreover, HRPL is responsible for all financing and development of McDonald’s stores in West and South India, while operations and technical support will be provided by McDonald’s Corporation.
Within the organised foodservice market, QSR (Quick Service Restaurant) segment is expected to grow at a 23% CAGR over FY20-25, outpacing all other chain food segments. It has recovered swiftly from the pandemic and has become much stronger.
Due to the pandemic, QSR players are making swift changes in product offerings, focusing on delivery, regionalising the menu, entering smaller cities/towns, and, as per Axis Securities research report, there is a pent-up demand for movies and eating out, which will benefit the overall QSR segment as 30–40% of stores are located in malls. Domino’s, McDonald's, Burger King, Pizza Hut, and KFC are key players in the Indian QSR segment.
WLDL has entered into different categories and has introduced various formats to increase consumption through ‘All Day Menu’ – McCafé (in between day), McBreakfast (breakfast), McDelivery, Dessert Kiosk, and recently entered into gourmet burgers and fried chicken category to cater different sets of the customers.