scorecardresearchTata Digital to help Tata Group gain market share, says JM Financial

Tata Digital to help Tata Group gain market share, says JM Financial

Updated: 06 Jun 2022, 12:04 PM IST
TL;DR.
  • JM Financial in a report highlighted that Tata Neu, the recently launched super app, is symbolic of the transformation across Tata’s consumer brands.
Tata Neu, the flagship super app launched by Tata Digital, is not merely a digital front of a hypothetical Tata mall hosting multiple Tata brands at one place, but an eco-system bringing Tata’s data-driven omnichannel experience to consumers across multiple channels, JM Financial said. Photo: Reuters

Tata Neu, the flagship super app launched by Tata Digital, is not merely a digital front of a hypothetical Tata mall hosting multiple Tata brands at one place, but an eco-system bringing Tata’s data-driven omnichannel experience to consumers across multiple channels, JM Financial said. Photo: Reuters