Aditya Birla Sun Life Insurance (ABSLI) announced the launch of its new life insurance plan called the ABSLI Anmol Suraksha Kawach on February 16, 2023.
This relatively simple and affordable protection solution is a non-linked, non-participating term insurance plan launched to protect policyholders’ short-term protection needs. Those aged between 25 and 55 years can buy this plan.
Commenting on the launch of ABSLI Anmol Suraksha Kawach, Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, said, “Aditya Birla Sun Life Insurance (ABSLI) has been a leader in developing modern, comprehensive life insurance policies that anticipate customer needs and help them create a stable financial future.”, adding, “Our latest offering, ABSLI Anmol Suraksha Kawach will empower the policyholders by providing short-term protection at affordable prices so they can get the much-required life cover and live a worry-free fulfilling life. Its simplistic and affordable proposition, will position us to achieve deeper penetration and advance IRDAI's vision of a fully insured India.”
This plan offers a life cover for up to five years, thus, offering policyholders short-term protection for up to five years only. They will be eligible for a maximum coverage ceasing age of 60 years.
Apart, this plan provides flexibility in choosing premium payment terms and policy terms and sum assured, enabling the policyholders to customise their term plans. The policyholders can choose from the varied sum assured options ranging from ₹50 lakh to ₹2 crore in steps of ₹25 lakh.