scorecardresearchAs financial institutions set to open metaverse branches, Shriram Group to be first NBFC to take a plunge

As financial institutions set to open metaverse branches, Shriram Group to be first NBFC to take a plunge

Updated: 19 Dec 2022, 10:33 AM IST
TL;DR.
During the first phase, customers will be able to experience the products and solutions of the brand. The company will rope in a bot-based system in which the customer will get a call back based on his virtual interest
The group announced earlier in December the final merger between Shriram Transport Finance Company and Shriram City Union Finance

The group announced earlier in December the final merger between Shriram Transport Finance Company and Shriram City Union Finance

The Shriram Group is set to become the first Indian non-banking financial company (NBFC) to have a metaverse branch by the first quarter of 2023, reported Business Standard.

This will be a shared virtual world environment that people can access via the internet. Shriram’s digital arm, Novac Technology Solutions, that works on virtual reality (VR), augmented reality (AR) and mixed reality (MR), will put the group on metaverse that will have solutions for customers and employees.

“We are trying to create a private metarverse solution for our group. By the first quarter of next year, Shriram Group will also have a presence in the metaverse concept,” said Pradeep B, associate vice president of Novac.

“We are hoping to become the first NBFC to do so in India (to be in metaverse). During the first phase, customers will be able to experience the products and solutions of the brand. We are also trying to rope in a bot-based system during this phase, in which the customer will get a call back based on his virtual interest,” Pradeep said.

In July, state-owned Union Bank of India launched its Metaverse Virtual Lounge Uni-verse to provide information on deposits, loans, government welfare schemes and digital initiatives. Union said it is the first Indian bank to open a virtual shop.

Novac said that it has more than 60 customers and out of that around 20 use VR, AR, MR and metaverse solutions. It has a tie-up with Bodyswaps, a European VR and AI soft skills trainer, to offer teaching modules for the staff of its clients. Novac’s clients for the training technology include Hyundai and Leica Microsystems.

“Our services are of two types: one for customer experience and another for employee experience. Employee solutions will help them to have a virtual work space for training,” said Shanavaz S F, head, metaverse/virtual reality/augmented reality/mixed reality of Novac.

First Published: 19 Dec 2022, 10:33 AM IST