Axis Bank has partnered with Fibe (erstwhile EarlySalary) to roll out India’s first ever numberless credit card. Since the card will not bear a card number, CVV and the date of expiry, it is considered safe and secure for customers.
The innovative design is meant to ensure that the identity theft is reduced and there is no unauthorised access to customers’ card information, thus ensuring privacy and security.
The card, as of now, will be available on offer for Fibe’s customers who – as per the press release – are 2.1 million in number.
Customers can access their Fibe Axis Bank Credit Card details on the Fibe app, which gives them complete control over their information.
The credit card offers features such as three percent cashback on online food delivery across aggregators, local commute on ride-hailing apps and entertainment on online ticketing platforms.
Additionally, customers are also entitled to another 1 percent cashback on all online and offline transactions.
The card is powered by RuPay that allows the customers to link the card to UPI. The card will be accepted across all offline stores in addition to all digital platforms.
It will also offer a tap and pay feature for added convenience.
Some of the features of the card include access to four domestic airport lounges per quarter, fuel surcharge waiver for fuel spends between ₹400 and ₹5,000 as well as the added advantage of Axis Dining Delights, Wednesday Delights, End of Season Sales and RuPay portfolio offerings available across all their cards.
Axis Bank’s President and Head of Cards and Payments, Sanjeev Moghe calls this partnership a ‘groundbreaking market revolution’.
At the same time, Axis Bank’s Co-founder and CEO, Akshay Mehrotra called this an ‘exceptional’ card launched to offer a secure and inclusive financial solution to the ambitious youth of India.
“This exceptional card represents a significant stride in our commitment to offering secure and inclusive financial solutions to the ambitious youth of India. We aim to empower our users with a safe and secure payment ecosystem clubbed with the convenience of UPI payments thereby establishing a fresh benchmark in the credit card industry,” said Mehrotra.