With Diwali around the corner, it is the time for festivities and celebrations for the majority of Indians. The festival of lights known as Diwali is said to symbolize wealth and the victory of good over evil. As a result, it is of utmost importance to hinduism and has a variety of meanings in terms of religion, spirituality, society, culture, and psychology.
Since ancient times, Indians have purchased gold on Dhanteras, a festival celebrated two days before Diwali. People purchase gold, silver decorations, and coins on this day as a sign of wealth since the phrase translates as "dhan meaning wealth" and "teras" means "the thirteenth day of the hindi month.”
Gold has always been associated with luck, good fortune, abundance, and success. Indians have historically placed a high value on gold, giving it as wedding gifts and wearing it as jewellery on practically every occasion.
It is believed that purchasing gold around Diwali is comparable to welcoming maa lakshmi, the goddess of wealth and prosperity, into one's home. A lot of people are drawn to the appeal of gold. It is an asset that gives the majority of people decent returns and enables them to have secure financial futures.
According to the legend, king Hima horoscope foretold his death by snakebite on the fourth day of his marriage. The newlywed wife of the king collected a large collection of trinkets, including several gold and silver coins, to keep her husband alive.
Yama, the deity of death, arrived to take the king's soul, but his eyes were blinded by the glittering gold and silver. Yama, who was unable to enter the chamber, climbs the pile of wealth and sits there while the king's wife sings and tells stories. Later, without seizing the king, Yama quietly walked away.
As a result, it is said that investing in new kitchenware or gold and silver jewellery can shield you and your family from illness. Purchasing metal on Dhanteras is also said to provide the home with luck, money, and success.
The preparations for the magnificent celebration are at their height, from merchants selling ornamental products to jewellers who are ready with new designs of gold jewellery.
Throughout Diwali, most of the businesses prosper. Every company is observed operating at its height throughout the Diwali season as a result of people buying new clothing, kitchenware, jewellery, cars, furniture, household goods, and other products.
Even though Diwali festivities are being planned in several nations, the biggest Diwali event outside of India takes place in Leicester, UK. On this day, hundreds of people gather in the streets to see the bright light shows, music, and dance performances staged in this city.