scorecardresearchICICI Lombard and ICICI Prudential Life Insurance jointly launch ‘iShield’;

ICICI Lombard and ICICI Prudential Life Insurance jointly launch ‘iShield’; all you need to know

Updated: 30 Jun 2023, 08:32 AM IST

A win-win situation for people looking for products that promise the benefits of both life insurance and health insurance as “iShield” combines the twin benefits of both kinds of insurance.

Buying insurance is crucial.

Buying insurance is crucial.

ICICI Lombard General Insurance and ICICI Prudential Life Insurance have jointly launched an insurance solution, “iShield”, which will provide customers with both, health and life insurance. The plan will enable customers to take care of expenses required for medical treatments. Besides, it will also provide a lump sum amount to the family in case of the unfortunate demise of the policyholder.

The health insurance component covers expenses related to hospitalization, day-care treatments, pre and post-hospitalization, and homecare treatment, to name just a few. On the other hand, the life insurance cover will continue till the age of 85, ensuring the family has sufficient financial resources to continue with their lives.

Health ailments and the risk of loss of life pose the greatest threat to customers and their family’s financial security. The twin benefits of health and life insurance, offered by this solution, make this a must-have to ensure financial security.

iShield, with its two-in-one benefit, will provide customers with the convenience of managing their health and life insurance needs through a single proposition instead of purchasing separate products for each of them. Customers can easily purchase this solution by filling in a single application and undergoing a medical check-up. Besides the vast agent network, multiple easy-to-use touchpoints such as the company website or the mobile app will provide customers with a hassle-free purchase and premium payment experience.

Speaking on the launch of the product, Sanjeev Mantri, Executive Director, ICICI Lombard, said, “iShield is a one-of-its-kind offering that is synergistic in capabilities and shares the brand values of ICICI Prudential Life Insurance and ICICI Lombard. The overarching principle that we have kept in mind while designing this solution is to provide customers with a comprehensive dual benefit of health and life insurance solutions along with a seamless single-window customer experience. We aim to provide customers with a cover that provides them and their families complete security for physical and financial well-being. Our expertise in health insurance combined with ICICI Prudential Life’s proficiency in life insurance will ensure that the customer is given the best of both worlds.”

Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, “We are delighted to partner with ICICI Lombard General Insurance to offer 'iShield', an innovative proposition which addresses the two topmost insurance needs of customers, - health and life. The pandemic has exposed the fragility of human life and disrupted the financial savings of families. This comprehensive proposition will enable customers to ensure the family's financial savings are not depleted due to medical treatment or the untimely demise of the breadwinner. Our approach to product development centres on addressing the stated and latent needs of customers. We understand that customers prefer a single product that can address their health and life insurance needs. Both ICICI Lombard General Insurance and ICICI Prudential Life Insurance are organizations built on the ethos of customer-centricity. The digital platforms of both partners are geared to offer customers a hassle-free and quick buying experience.”

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First Published: 30 Jun 2023, 08:32 AM IST