Kotak Mahindra Asset Management Company, also known as Kotak Mutual Fund, has introduced an Investor Education and Awareness Initiative called “Seekho Paiso ki Bhasha” in collaboration with the Central Board of Secondary Education (CBSE). This initiative is designed to promote financial literacy by conducting a comprehensive series of educational and awareness programs targeted at empowering teachers throughout India.
The primary goal of this initiative is to provide education and raise awareness among approximately 75,000 educators, aiming to empower them and enhance their financial knowledge. Ultimately, this effort can contribute to India's path towards a potentially prosperous future.
The “Seekho Paiso ki Bhasha” initiative is set to host approximately 1,000 financial literacy programs scheduled between September and October 2023. This initiative aims to mould a generation of financially literate citizens. These programs will be conducted in over 100 locations, ensuring broad accessibility for teachers throughout the country.
Upon completion of the program, Kotak Mutual Fund aims to reach over 75,000 CBSE teachers, with an anticipated 50% of them being women educators. This emphasis on empowering female educators with financial literacy underscores the importance of promoting equitable growth and development.
As part of this initiative, Kotak Mutual Fund has enlisted the expertise of more than 500 skilled trainers from the Centre for Investment Education and Learning (CIEL). These trainers will oversee these influential sessions, ensuring that the program maintains a high standard of quality and relevance.
Nilesh Shah, Managing Director, Kotak Mutual Fund, while expressing his enthusiasm about the Initiative and the collaboration said, “Through ‘Seekho Paiso ki Bhasha’ we are committed to promoting financial empowerment, we recognize that teachers stand as architects of our nation's future, shaping the future generations. Through our Investor Education and Awareness Program in partnership with the CBSE to educate and create awareness amongst the teachers about investment knowledge, we aim this help create a future where the teachers not only shape minds but also the economic backbone of our nation.”
Kinjal Shah, Head- Digital Business, Marketing and Analytics, Kotak Mutual Fund, expressed his excitement about the initiative in partnership with CBSE, stating, “At the heart of our investor education and awareness drive lies a sincere belief, that empowering teachers with financial literacy shall help initiate a spark for the future of India. We hope this initiative lays the foundation for a brighter and more secure financial future. Our partnership with the CBSE signifies a commitment to sculpting not just a financially literate generation, but a financially confident nation where informed choices today amplify into a prosperous future tomorrow.”
Dr B Saha, Director, CBSE, expressed, “CBSE, in collaboration with Jeevitam, has taken the initiative to raise awareness among teachers in affiliated schools nationwide about Financial Literacy. This initiative has received support from various financial institutions. We are delighted to see Kotak Mutual Fund actively partnering to empower teachers across India with financial knowledge, thus making a valuable contribution to the nation's promising future.”
The “Seekho Paiso ki Bhasha” initiative marks a substantial stride toward achieving a financially empowered India, perfectly aligning with the nation's aspirations for progress and prosperity.