Rural demand: What it means and why it needs a relook?
Updated: 07 Jun 2022, 03:36 PM IST
TL;DR.A good performance of the rural sector is important for investors. Almost two third of the Indian consumers derive their livelihood directly from the rural economy, including farming, horticulture, animal husbandry, cottage industry, forestry, etc.
The rural economy directly supports a large number of industrial enterprises, like crop protection, farm equipment, transportation, food processing, etc.